Monday 21 November 2011

Artist Profile: COLDSIDE GENERALS

UrbanVoice UK is particularly proud and excited to support and introduce to you this talented UK collective.
Formed in 2005 Coldside Generals have rapidly become the name to watch out for.  Born and raised in Manchester Zane, Red and Aitch are collectively a group of MCs, Performers, Producers, Singers, Graphic Designers and Engineers. Making all material themselves from the beats to the mastering, Coldside are a unique, self-efficient urban unit making their mark on any genre they touch. No strangers to performing, Coldside have smashed stages since they started in places like Salford Lowry Centre, Virgin Megastores in Manchester Arndale, nightclubs throughout the entire of North West in Leeds, Bolton, Liverpool, Salford, Castlefield, Manchester Academy and more recently The City of Manchester Stadium, which they were announced Manchester City Sound Winners 2011.

2009 saw the groups first major move into the scene with the debut single release on itunes entitled "In My Life". Smashing sales and getting radio play regularly from BBC and popular urban shows throughout the UK, Coldside have gained thousands more fans, from music lovers, to fellow industry musicians and professionals.
In 2010 the group was back with 2 more singles, ”Ex Man” and “Don’t Stop”, both a smash success and been proving very popular at the last shows the boys performed at and on iTunes.

2011 saw Coldside Generals become Manchester's very first City Sound Winners, since then Coldside have had frequent radio play on Manchester's Unity Radio and Q Radio with Key 103's resident DJ Alex James. Already having recorded a documentary with Key 103 and Manchester City Football club the group will be constantly blogging, documenting and streaming their road to success. References from industry experts, Lee Morrison (Sony Music), Alex James (Key 103 radio, In Demand) and Gary Stein (Key 103 Programming Director) Coldside Generals are to be recognised as the "Next Generation" in music.

Here's what music industry professional Alex James. Bauer Radio’s ‘In Demand’ and Q Radio has to say about Coldside Generals:

In an industry over-crowded with MCs and rappers all shouting for attention, Coldside Generals bring a sense of calm to a frantic market – they’ve got their eyes on success and are grafting to achieve.
 
The friendship of the lads stands out above all else, they’re unified in what they want to achieve and tight when they perform.  
 
They are able to be themselves without compromise – evident in how they look (the tracksuits should stay) and most importantly how they sound. The content of the raps and the lyrics rises above the menial whilst maintaining a keen eye on contemporary culture and sneaky, savvy celebrity references.
 
Coldside Generals performed in front of me and three other people in May 2011. They might as well have been performing to an Arena

Predicting big things for Coldside Generals in the years to come, culminating big sales, website hits and reaching out to thousands of new fans, this group is definitely one to look out for in the future... not that you could miss them.

Personally, I like this trio and in an urban music scene dominated by London based artists I think they could put Manchester firmly on the map as a serious contender for British urban music.  Let's see if you agree.
check out their website:  www.coldsidegenerals.com
 
Here is an acoustic off the spot video performed at Manchester City Football Club, returning as Manchester City Sound Winners 2011.  Hit that 'like' button down below if you are feeling the Coldside Generals.




UrbanVoice UK has also posted another video from Coldside Generals called 'Talk To Me When' under the UVUK Playlist (one of my personal favourites) - Start supporting Coldside Generals today!  I truely hope they go far and wish them every bit of success.

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